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	<title>Design Forum &#187; shopper insight</title>
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		<title>iPhone Apps Beg for Improvement</title>
		<link>http://www.designforum.com/iphone-apps-beg-for-improvement/</link>
		<comments>http://www.designforum.com/iphone-apps-beg-for-improvement/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 20:19:25 +0000</pubDate>
		<dc:creator>Amanda Yates</dc:creator>
				<category><![CDATA[Retail Innovation]]></category>
		<category><![CDATA[Digital Retail]]></category>
		<category><![CDATA[retail technology]]></category>
		<category><![CDATA[shopper insight]]></category>

		<guid isPermaLink="false">http://www.designforum.com/?p=674</guid>
		<description><![CDATA[<a href="http://www.designforum.com/wp-content/uploads/2010/06/iPhonegrogad.jpg"><img class="alignright size-medium wp-image-676" title="iPhonegrogad" src="http://www.designforum.com/wp-content/uploads/2010/06/iPhonegrogad-139x300.jpg" alt="" width="139" height="300" /></a>Okay, I admit, I’m a technology laggard, but for the sake of “being in the know,” I have embraced the iPhone and downloaded those apps that I was told were “must haves.” So far The Weather Channel, Facebook, and Mah Jong have proven the most engaging. But here is one I’ve tried that I was told would revolutionize my grocery shopping...

<strong><a title="Grocery Gadget App" href="http://grocerygadgets.com">GroceryGadget.</a></strong> In theory, this should be a great one. Create your shopping list, take photos of preferred brands (so when Dad shops he knows what to buy), tick off your items as you shop, and the list recreates itself in the order products are shopped for next time.  Total winner right? Not so much.

Imagine pushing your cart down a crowded grocery aisle, baby in seat, purse hanging off shoulder (or shoved in baby’s lap), iPhone in purse (because let’s be real—holding a slippery, expensive piece of electronics while pushing a heavy cart whose wheels are probably not working properly just isn’t realistic), and scanning shelves.]]></description>
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		<title>Redefining Brand in an Age of Frugality</title>
		<link>http://www.designforum.com/redefining-brand-in-an-age-of-frugality/</link>
		<comments>http://www.designforum.com/redefining-brand-in-an-age-of-frugality/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 20:33:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Retail Brands]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[shopper insight]]></category>
		<category><![CDATA[Store plan]]></category>

		<guid isPermaLink="false">http://designforum.atomicclients.com/?p=292</guid>
		<description><![CDATA[It looks like consumer frugality is settling in for a long stay. For most shoppers, the new thriftiness is a cautious choice in the face of an insecure future. There is money to spend, but there is a new social consciousness around the idea of value. Value has less to do with price and more ]]></description>
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