http://www.designforum.com Just another WordPress weblog Mon, 30 Aug 2010 19:09:27 +0000 http://wordpress.org/?v=2.9 en hourly 1 http://www.designforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/ http://www.designforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/#comments Wed, 09 Jun 2010 13:25:19 +0000 Tom http://www.designforum.com/?p=701 The cost of updating and maintaining a dining room has seemed cost prohibitive to many QSR chains and their franchisees, especially in light of the high drive-thru ratio. But by not offering a unique, pleasant dining experience, they have let the brand image wither on the vine. And it's now coming back to haunt them. I contend that the high drive-thru ratio is in large part due to customers avoiding the “ick” factor of enduring outdated, smelly, deteriorating environments with no sense of place or brand personality. The dining room is the brand.]]> http://www.designforum.com/qsr-wake-up-call-drive-thru-focus-leads-to-drive-by/feed/ 0 http://www.designforum.com/fast-growing-which-wich-engages-with-simple-innovation/ http://www.designforum.com/fast-growing-which-wich-engages-with-simple-innovation/#comments Thu, 13 May 2010 23:43:45 +0000 Tim Murphy http://www.designforum.com/?p=531 Top Ten Fastest Growing Restaurant Chains. The article focused instead on the “up & coming” brands beginning to populate the restaurant landscape. I’m always looking for restaurant innovation that goes beyond new menu items and expanded dayparts. That’s why I was gratified to see that Which Wich? was #1 on the list. They have been on my radar screen for quite some time, because they have transformed the customary submarine sandwich experience. They have a guest experience that brings new meaning to the phase “brown bagging” it.]]> http://www.designforum.com/fast-growing-which-wich-engages-with-simple-innovation/feed/ 0 http://www.designforum.com/innovation-reigns-at-burger-king/ http://www.designforum.com/innovation-reigns-at-burger-king/#comments Thu, 11 Mar 2010 16:27:39 +0000 Beth Ling http://www.designforum.com/?p=418 http://www.designforum.com/innovation-reigns-at-burger-king/feed/ 0 http://www.designforum.com/radical-ideas/ http://www.designforum.com/radical-ideas/#comments Wed, 06 Jan 2010 20:11:22 +0000 admin http://designforum.atomicclients.com/?p=280 http://www.designforum.com/radical-ideas/feed/ 1