Shopper Sciences

Growth at retail can hinge on getting the shopper to add one more item onto their trip.

Interbrand Design Forum’s shopper sciences practice delivers powerful strategies that can lead to “one more.” We uncover shopper insights and apply them to category shelf solutions that enable brand re-staging success and overall category growth.

With years of experience working with some of the world’s largest CPG marketers and retailers, we have refined the science and art of understanding and orchestrating the shopper experience. How do shoppers think about their needs? How do they navigate the store? How do they navigate the shelf? What drives their ultimate choice to purchase? We believe that harnessing this knowledge is the key winning over the shopper and fueling success.

Applied across the full spectrum of the retail experience, the “power of one more” can introduce more purchase interaction during the shopping experience—whether it’s the market basket, trip, shopper, occasion or click.