Webinars
March 25, 2010
The Most Valuable Retail Brands: What It Takes to Drive Choice
Get an in-depth look at how the top retailers leverage their brand assets to gain share and defend margins. Interbrand Design Forum’s Most Valuable U.S. Retail Brands is one of the most important benchmark studies in the industry. This annual ranking by brand value tells which of the top 50 brands rose and fell, but most of all sheds light on what drives a brand’s performance and what ultimately influences the shopper.
September 15, 2009
Retail Reset
Retail has experienced an emotional, social and financial reset. A look across the current landscape shows how companies are meeting these unprecedented challenges. Lynn Gonsior and Scott Smith will share insights from our fourth annual State of the Industry Report that we wrote for Chain Store Age. Their presentation will break down the new forces that are changing the way business is done and shed light on why and where there is still room for optimism.
August 06, 2009
Orchestrating the Brand Experience to Influence Purchase
You already understand the value and potential of insights. Now, how do you pull all the research, strategy and creative together?
In a presentation relevant to both retailers and manufacturers, Greg Silverman and Kris Medford will share Interbrand Design Forum’s practical process to shopper marketing — a definitive approach to orchestrating the entire shopper journey and how to arrive at a set of principles that creates an in-store program that is simple, practical and drives choice at shelf. Learn how to break through in-store challenges and media fragmentation to deliver powerful results that make an impact for customers and partners.
June 25, 2009
Are you ready for the recovery?
Whether you feel the recovery is imminent or not, don’t wait out the economy. Assess and take action now.
We find that many retailers have overlooked five key opportunities to leverage brand assets to help strengthen business and grow profit. Lynn Gonsior and Scott Smith, thought leaders and experts in retail experience, will share current, real-world examples of winning retail innovations. These thought-provoking, proven insights will challenge you to discover your brand’s opportunities for growth.
June 01, 2009
Leveraging Your Brand for Revenue Growth
In this session, Greg Silverman, Interbrand’s global practice leader for Analytics, provides practical advice on how to get more revenue growth from your brand investments.
He shares real world insights from companies that have successfully created new revenue streams by changing the brand’s role in how the business operates, strengthening the delivery of the brand, using innovation to make the most of opportunities, and to capitalize on the current market instability to come out of the recession stronger than the competition.
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