Who we are

Since 1978 we have been creating brand experiences around the world.

The only firm of its kind, Interbrand Design Forum’s talent for game-changing innovation propelled it to the forefront of the industry, where it addressed retail’s growing complexity as the first company to integrate analytics-based brand strategy into its business model.

This unique capacity has led Interbrand Design Forum to work with many of the world’s top businesses, bringing their retail interior design and brands to life.

In 2008 Design Forum changed its name to Interbrand Design Forum to reflect its place in the world’s largest branding consultancy; the company has been part of Interbrand since 2002.

Interbrand started in 1974 when the world still thought of brands as just another word for logo. We have changed the dialogue, defined the meaning of brand management and continue to lead the debate on understanding retail brands as valuable business assets.

As the world’s foremost brand expert, we have nearly 40 offices and a practice that brings together a diverse range of insightful right-and left-brain thinkers, making our business both rigorously analytical and highly creative. Our work creates and manages brand value for clients by making brand central to the business’ strategic goals.