Dayton, OH — Today, Dayton-based Design Forum announced that it has changed its name to Interbrand Design Forum.

Since January 2001 Design Forum has been part of Interbrand, the world’s leading branding consultancy, with 36 offices in more than 20 countries. Lee Carpenter, who founded Design Forum in 1978 continues to lead the company and in 2006 he assumed the additional role of CEO of Interbrand North America, which encompasses offices in Cincinnati, Los Angeles, New York, San Francisco, and Toronto.

“The name Interbrand Design Forum better reflects our international network of creative and brand strategy experts,” said Carpenter. “There is no change in our company leadership or our staffing.”

Interbrand Design Forum will remain in Dayton at its current office located at 7575 Paragon Rd. in Washington Township where it has 200 employees.

“In addition to strengthening our strategic branding expertise, the relationship with Interbrand has expanded our geographic reach which has helped us win global projects such as AT&T and Holiday Inn and it allows us to provide additional resources to important clients like John Deere and Stop & Shop. It has also created wonderful opportunities for our staff to collaborate with other talent, share best practices and travel around the world,” said Carpenter.

About Interbrand Design Forum
As the retail experts within Interbrand, Interbrand Design Forum offers a singular combination of brand-building creative, research and strategic resources, to develop experiences that energize store productivity. Many of the biggest names in retail rely on Interbrand Design Forum’s unique approach and real-world expertise to innovate and determine the best course of action for growth and to execute their programs in the store. For more information, visit www.interbranddesignforum.com.

About Interbrand
Interbrand, the world’s leading brand consultancy, combines the rigorous strategy and analysis of management consulting with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guides clients in the creation, enhancement, maintenance and valuation of their most valuable asset — their brand. Founded in 1974, Interbrand has 36 offices in more than 20 countries around the globe. For more information visit www.interbrand.com.