The Design Forum Suite
Design Forum will be welcoming guests in Room 182. The room will be open during show hours Tuesday through Thursday. Stop by and say hello, talk about retail or have a quick snack.

Presentation
Design Forum’s Chairman and CEO Lee Carpenter will be speaking at the GlobalShop Conference. For more information or to register: http://www.globalshop.org/globalshop/show_floor/conference/conference_list.jsp

Reinventing the Store (Session #5)
Lee Carpenter, Chairman and CEO, Design Forum
Tuesday, March 18, 2008
10:30 a.m. − 11:30 a.m.
Even after many years of success, a brand may begin to lose energy. Fast growth, imitation or simply not keeping up with the customer can dilute identity. A great comeback requires strategic brand and design thinking. This highly visual and thought−provoking presentation will examine the reinvention efforts of Holiday Inn, Barclays Bank and Applebee’s—how they pumped new blood into tired experiences, creating a whole new atmosphere around their brands. Lee Carpenter will share how smart choices are made, how new thinking applies to old problems and how relevant value and meaning is expressed through design. Learn how the magic that endears and excites customers can be continuously regenerated.

Room Events:
Daily Breakfast
On Tuesday, Wednesday or Thursday our suite will be open at 9 a.m. Stop by for a cup of coffee or a bite to eat.

Lunch with Design Forum’s CEO− Tuesday, March 18 at 11:30 a.m.
Lee Carpenter, Design Forum CEO, will be in the room to answer questions following his conference presentation (Session #5, 10:30 a.m. − 11:30 a.m.) Drop in to say hello and grab some lunch.